The society is replete with many persons for whom charity and service to others is the pivot around which their existence revolves. They feel their life’s ultimate goal and their supreme motto is to extend and spend all their resources in the service of the needy and by doing this depositing happiness in the lives of others. Our Hasmukhlal was one such soul. Born in an ordinary family and after facing all the stark pains and mundane worries with the knack of a spirited soul, he inculcated the principles of simplicity, self-reliance and service to others whole through his life. Giving a real sense meaning to his name, Hasmukh, which means in Gujarati- “the person with smiling face”, he retained this quality of remaining self-sufficiently happy till his last breath. Though he is not physically present among us, the very scent of his deeds of service and charity is intact and alive around us.
To keep the torch of service ignited by his Late father Shri Hasmukhlal burning, his son shri Nimeshbhai founded a company: Hasmukhlal & Sons Product , at Dantali GIDC, Ahmedabad, Gujarat. Nimeshbhai has in real sense inherited the qualities of Devotion to service, charity and the spirit of an entrepreneur from his father, Hasmukhlal and hence, at the very outset has vowed to run the company not through the greed of an ordinary entrepreneur but to produce and sell only those products on the minimum profit base which are in the interest of the public Health and well being.
Today we are passing through the saga of flood of information. It is said it is easy to collect information in the present world. But, in fact the reality is quite different. Today we don’t collect information but we are informed. You don’t just have the choice to select what you need. But the advertising agencies strongly influence you and in a sense decide what you need.
If one passes from the market of a small village or township, or may it be the mall of a metro city, the person’s senses will receive innumerable messages from the sense capturing advertisements of the products of junk food, fried chips and ready to cook edibles.. The display lounge of any stall, no matter bigger or smaller, would be decorated with the popular ‘Role Model’ figures attracting the consumers to buy the products to keep themselves up to date with the fashionable time. Now, it is very much natural that the children are going to buy or would pester their parents to buy the things they see their favourite Role Model is shown proudly consuming. The parents, though they know that such products hold no good nutritious values and are, if not harmful, not beneficial to their children, have to spend money for such useless and sometimes harmful products. If looked from other way round, they have no alternative to this either.
The case is not just limited to the children only, the youth, today, leads a life of pressures of competitions. Under the alibis of refreshing and relaxing from such mounting pressures, they start taking resorts to the vices of chewing or smoking tobacco products. Initially any such vice begins as a ready remedy to release the tension and starts from following the course of any peer or Role Model. But in the course of time it results in a must habit, and becomes very tough to escape. They too have no any healthy alternative to this.
Now, as a novel idea, if the pestering children get an alternative to the range of the popular Junk food, and if the youth finds a healthy thing to keep themselves fixed to tackle their pressures, it will not only help them retain their sound health but also boost their efficiencies for better performances.
This seemingly imaginary thing is going to take shape in the lively reality in very close future, as Messrs Hasmukhlal & Sons Product Pvt. Ltd. are launching a wide variety of Dry Food products which, they assure, will present a strong alternative to the junk foods and other vicious products.
Our Meritorious Attractions
When one talks of Dry Foods, it may be argued that for centuries it is popularly for its nutrition values and tastes; and that the company has nothing novel to offer by branding the range of Dry Fruits. Here lies our selling secret. Though the parents very much know that Dry Fruits are good for their child’s health, can they make her/him eat it with same craving spirits as the child holds for the several ranges of junk food products ?
In the same way, is it imaginable that the youth finds the like craving for the Dry Fruits as s/he feels for tobacco products?
We firmly claim here that now in very near future there will be a scenario that the child will pester parents to buy her/him almond, cashew or pistachio or will spend the pocket money in purchasing ‘MEVA’ products or on the work stations of the youth ‘Meva’ will dominate.
How is it possible?
It is the proven fact that the children are attracted to the products which they watch being consumed by their Role Models. In addition to this, all these products are presented in their favourite taste. And the third factor is these products are available easily and in abundance. The young too fall victim to the vices because those products are presented glamorously to them through various media of advertisements as the fighting agents for the highly tense situations. Initially they consume such tobacco products just for trial, test and fun, but very soon they become habituate to them.
The very design and planning of Hasmukhlal & Sons Product Pvt. Ltd. is to present and pour in the market a wide range of flavoured Dry Fruits in catchy and flashing packaging with the Brand identity of “MEVA”. They plan to make the range of different Dry Fruits like Almonds, Cashew, Raisins, Dried Fig, Walnut, Pistachio, etc in different popular flavours available in the market.
The idea is if such nice quality products are made available at every possible outlet and stores, the Children and the Youth will definitely accept them with a welcome note. They will find in “Meva” a strong alternative for the junk food items or the tobacco products.
We are sure this will lead to the creation of the happy situation where “the child is happy and the parents are happy too”, and “our youngster, strong and healthy youngster.”
The Range of MEVA Products
The experienced and expert team at Hasmukhlal & Sons Product Pvt. Ltd. work incessantly to make various Dry Fruits more tasty and delicious and are presenting Almond, Cashew, Walnuts, Raisins, fig, etc in different popular flavours.
All these Dry Fruits will be made available in attractive sachet packaging and our marketing team will also take avid care that they are available at even smallest outlet and are displayed conspicuously everywhere. The products will be made available at every public place, near schools and colleges, shopping Malls, temples and other religious places, community Halls, and at every possible place where people gather together.
How “MEVA” brand stands apart from the traditionally available Dry Fruits in the Market?
Generally there is no guarantee of taste, quality and adulteration in the ordinary market, whereas “MEVA” brand Dry Fruits will be available with the quality and purity and size assurance.
The company is also committed to reach the product to the consumers at the lowest possible prices.
Basically the company has taken shape with the noble motives of continuation of Hasmukhbhai’s charity drives. Its foundation holds the mantra of service and social well being. The management of the company is not just aimed at earning profits at any cost, but looks forward to presenting a competent alternative to the products of Junk Food and other chewing products. If the children and the youths accept these products with a welcome note, it will contribute to their well being and good health. We are sure our noble purpose will be test the fruits of success.
Initially, Hasmukhbhai & Sons plan to launch ‘MEVA’ brand in the city of Ahmedabad. In their next drive, they will take the products to the rest of Gujarat.